Our STORY
How it all began
Fever-Tree began in 2003 with a meeting of minds and one simple premise:
if three quarters of your drink is the mixer, wouldn’t you want it to be the best?
Our HISTORY
2003
Tim & Charles meet and reignite a long-forgotten and neglected sector of the drinks industry
Fever-Tree began in 2003 with a meeting of minds and one simple premise: if three quarters of your drink is the mixer, wouldn’t you want it to be the best?
Our co-founders Charles and Tim, working in different parts of the drinks business, had both spotted that premium spirits were growing quickly, fuelled by consumers’ increasing awareness of the provenance of what they ate and drank.
However, this growing interest in premium food and drink had seemed to neglect mixers, a crucial element of the drinks industry that remained flat. It struck them both as extraordinary that people were paying a good deal of money for a high-quality spirit, so a similarly premium mixer was needed.
2005
Charles & Tim set out to put quality back into mixers, Indian Tonic Water was born
From the very beginning, Charles and Tim approached their business in a different way - there would be no compromise at Fever-Tree. Flavour and quality were of the utmost importance. This mindset led them on an 18-month adventure from the archives of the British Library to facing the wrong end of a Kalashnikov in the Democratic Republic of Congo and concluded with the launch of our Premium Indian Tonic Water in 2005, with the belief we still operate by today…
Tim could be seen cycling the streets of London getting Fever-Tree's name out there. We soon got our first UK retail listing in Waitrose.
2018 - 2020
Market Value & New Products
By 2018, Fever-Tree had overtaken Schwepps in value in the UK. Also now in Denmark, Belgium and the USA).
We then launched the Refreshingly Light range.
We held our first USA conference in 2019.
2020
Sodas & Germany
The Soda range was launched in 2020, the same year Fever-Tree acquired Global Drinks Partnership (GDP), our German distributor based in Munich.
We also opened the London HQ bar during the lockdown.
2021 - 2023
Growth
In 2021, Fever-Tree had produced enough products to reach up to the moon and back 9 times! We start working with our 9th production site and our first in the USA.
By 2022, Fever-Tree is present in 100+ countries, with 612 SKUs and 53 delicious liquids. With over 300 people hired globally!
The Sydney office opens in Australia in 2023. This takes us to 4 global offices, with 9+ hubs and over 360 employees.
2024
Our Growing Team
Fever-Tree had over 350 global employees, spanning across the UK, Germany, Italy, France, Spain, Austria, the US, Canada, Australia, New Zealand and Singapore.
2024
Pioneering to product an unrivalled drinking experience at every occasion
Since we put the lid on our first bottle of our Premium Indian Tonic Water, we haven’t wavered in our single-minded mission to bring quality, flavour and choice back to mixers.
Innovation remains at the heart of Fever-Tree and we've developed a range of tonic waters that perfectly complement the varied flavour categories of gin. We've found three incredibly diverse varieties of ginger that, together, create a remarkably deep, fresh and true taste, which we've used to make a selection of ginger ales and ginger beer. We've developed a recipe for cola using Madagascan vanilla with the single purpose: to bring out the best in dark spirits, like whiskies and rum. We have lemonades using the finest, naturally sourced ingredients and a beautifully simple soda water too.
Our story is about going to the ends of the earth in pursuit of the best and, the most exciting thing is, we’ve only just scratched the surface.
Our INGREDIENTS
We source our quality ingredients from across the world. Click on the ingredients below to explore the lengths we go to.
QUININE
Quinine is the key ingredient that creates the gentle bitterness in tonic water. Our name was chosen as it is the colloquial name for the cinchona tree, the bark of which produces quinine. After discovering early 17th century references in the British library, Charles and Tim located one of the only remaining plantations of original Cinchona Ledgeriana trees (known locally as ‘fever trees’) which produce some of the highest quality quinine in the world, located in the Democratic Republic of Congo. For Charles and Tim, there was no other option but to source Fever-Tree’s quinine from this area.
Our 20 YEARS IN 2025