The launch of our new summer campaign!
This summer, we’re celebrating the many ways people are enjoying Fever-Tree today with our new campaign: Straight Up or Mixed, it’s a matter of taste.
At its heart is a simple insight: drinking occasions are shifting. People are increasingly moving between alcoholic and non-alcoholic drinks within the same moment but don't want to compromising on quality, flavour or experience.
Here at Fever-Tree we are uniquely placed to meet that shift.
With a heritage rooted in premium mixers, we’ve always been part of elevated drinking occasions. Today, that same commitment to taste, quality and provenance means our drinks work just as well straight up as they do mixed.
From Ginger Beer to Mediterranean Tonic Water and Mexican Lime Soda, the campaign celebrates the versatility of our range in a way that feels natural, effortless and true to how people actually drink today.
The campaign is now live across the UK spanning TV, OOH, digital, audio, retail and social channels, with international rollout planned in the coming months.
