About Us

Fever-Tree At A Glance

Fever-Tree At A Glance

It was particularly pleasing to see the brand deliver market share gains across our regions in 2023, ending the year with our highest ever market share by value in the UK, increasing our leadership position in the Tonic and Ginger Beer categories in the US, and becoming the number one Ginger Beer brand by value in Canada. 

The Group also made some important step changes to our route to market in a number of exciting regions, including Australia, France and Greece. In addition, innovation continues to successfully broaden and deepen our addressable market size, introducing the brand into more drinking occasions for our consumers. 

Our strategic blueprint is well aligned with the wider category trends, most notably the rising popularity of spirits ahead of beer and wine, with spirit growth driven by the premium segment12, as well as consumers’ growing preference for quality ingredients and easy-to-make cocktails. Fever-Tree’s unrivalled position as the largest premium mixer brand globally puts us in prime position to capitalise on these long-term trends and is why we also see opportunities across many of our markets beyond our core carbonated mixers and will continue to develop products to cater to trending categories such as Cocktail Mixers and sophisticated Adult Soft Drinks, leveraging the power of the brand. 

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