WE ARE PROUD TO BE CARBON NEUTRAL IN THE UK
Since the cap was put on our very first bottle of premium tonic water, we have worked to minimise the impact that our drinks have on the environment. Whether it be our decision not to use PET bottles, given the environmental harm they can cause, using packaging that is recyclable to reduce waste that ends up in landfill, or working with small specialist producers to source many of our ingredients, we challenge ourselves and our partners to make the right choices.
While our actions to date have laid a solid foundation for us to play our part, we know we are in a position to do more. Nowhere is this truer than in how we are now responding as a company to the climate crisis.
That is why all our mixers sold in the UK are now carbon neutral, part of our wider commitment to become carbon neutral across all our territories by 2025.
Taking into account the whole lifecycle of our mixers
Working with the Carbon Trust and our partners throughout the supply chain of our mixers, we have carried out a cradle-to-grave product carbon footprint across our entire range of mixers sold in the UK, from our tonics and gingers, through to our sodas and lemonades.
Cradle-to-grave means all emissions associated with our mixers; from those connected to the sourcing of our ingredients and the manufacturing of our mixers, as well as the journey they go on to reach our customers, right through to how they are consumed (even including the ice that keeps your drink cold!) and finally their eventual disposal.
Setting ourselves targets
But calculating our footprint is just the start of our journey. To make real progress, we need to put in place plans to reduce those emissions. And not only our own emissions (often referred to as “Scope 1 & 2” emissions), such as switching all our offices to renewable energy and changing our company cars to hybrids, but also work with our partners through our supply chain to drive change with our indirect emissions (known as our “Scope 3” emissions).
Although the way we work with our outsourcing partners allows us to minimise our own emissions, we need to take responsibility for all the emissions related to our mixers, and therefore moving forward we are targeting a year-on-year reduction in all our emissions for every litre we produce. We can’t do this alone and we are working ever closer with our partners to together identify and deliver emissions reduction projects that will make a meaningful difference.
By working together we have already been able to implement a reduction in certain areas, such as moving production of our mixers closer to our end markets, but we are early on in this journey and there is so much more we can do.
This includes examining the potential of increasing the amount of renewable energy used in the manufacturing and bottling of our mixers, increasing the recycled content within our packaging and reducing the miles our mixers travel globally.
Using nature to achieve carbon neutrality in the UK
While we are committed to reducing our emissions, we also recognise that as a fast-growing business delivering an overall reduction in our emissions in line with Net Zero ambitions will take time to achieve. But that doesn’t mean we can’t take steps now to drive change.
That is why alongside our reduction targets, we have already begun to compensate for our carbon footprint by offsetting the emissions created throughout the lifecycle of our mixers sold in the UK. In doing so we are placing a price on carbon within our business now – not in 5 or 10 years’ time – bringing it to the forefront of key decisions made across the company.
At Fever-Tree, our relationship with the natural environment and how we depend on it to source our ingredients is central to our wider sustainability approach, and so it is also an important priority in how we approach the offsetting of our emissions. We are investing in high-quality, independently verified, nature-based projects in regions where we source our key ingredients with our first investment being the Isangi REDD+ Project in the Democratic Republic of Congo. As carbon sinks, forests play an important role in climate change mitigation. However, when forests are cut down the stored carbon is released into the atmosphere, and the ecosystem biodiversity is lost or damaged. Projects such as Isangi will not only help to protect these forests, but also promote sustainable economic opportunities and developing initiatives to bring a brighter future to remote communities.
By continuing our reduction programme and investing in nature now, we are proud to say that every Fever-Tree drink sold in the UK from 2021 onwards is now carbon neutral.