The Fever-Tree brand was founded on the belief that the best-tasting drinks come from using the best ingredients that the world has to offer. Hand-in-hand comes understanding of the importance of biodiversity in creating these remarkable ingredients – be it quinine from the Democratic Republic of Congo, citrus from Mexico, ginger from India, or even rhubarb from Norfolk – we source the best ingredients from many corners of the earth, often using traditional farming techniques passed down from generation to generation.

Fever-Tree was founded on the belief of using the best ingredients and understanding the importance of biodiversity in creating them – be it the quinine from the Democratic Republic of Congo, citrus from Mexico, ginger from India, or even cola nuts from Jamaica.

But it is not just about where we source from. We also believe in enriching biodiversity in places where we live and where we play. That’s why we are excited to be partnering with One Tree Planted to restore and to create resilient forest ecosystems on public lands from coast to coast in National Parks in the US.

One Tree Planted is a non-profit environmental charity on a mission of global reforestation. Through their partnerships with the U.S. Forest Service we are able to plant trees in +20 iconic US National Forests restoring forests and protecting habitat for biodiversity across America.

National Forests cover from the ice fields of Alaska to the tropical rainforest of Puerto Rico, these 193 million acres belong to Americans, and their management and care have been entrusted to the United States Forest Service. Through our reforestation efforts, National Forests can continue to thrive as together we will:

  • Create habitat for America's iconic biodiversity
  • Reforest public land for community enrichment
  • Preserve landscapes with historical & cultural value
  • From mighty maples to ponderosa pines, National Forest projects will help restore land damaged by events like fires, extreme weather, tree diseases, insect infestation, and more. 

The United States Forest Service have amazing experts who chose trees that will bring the greatest overall benefit to the National Forest in question. A diverse array of native species will be planted at each location.

Fever-Tree and One Tree Planted join forces to mix with purpose in select restaurants and bars across America. 
One Drink Ordered will equate to One Tree Planted.

We recognise conservation it is not just about where we source from. It’s also about enriching biodiversity in places where our drinks are enjoyed, and where we live and work. 

Environmental issues such as flooding, heat stress and loss of biodiversity are increasingly affecting urban areas. Creating thriving and climate-resilient urban areas that support economic growth, whilst also enhancing livelihoods and wellbeing, is a considerable challenge. That’s why we’re proud to have supported Earthwatch since 2020, working in partnership to develop Tiny Forests up and down the UK. 

Tiny forests are small, dense, fast-growing woodlands planted in urban areas. They bring the benefits of a forest – reconnecting people with nature, helping to mitigate the impacts of climate change by absorbing carbon and pollutants, and providing nature-rich habitat patches to support urban biodiversity and wildlife – right into the heart of our cities and urban spaces.  

In 2021, we planted the Fever-Tree Tiny Forest – the first ever Tiny Forest in London, regenerating otherwise derelict land in near Fever-Tree HQ. Our continued support funds Tree Keepers who engage the local community with forest planting, maintenance and analysis. Since then, the progress has been staggering! See for yourself:

Read more about the Conservation branch in our Sustainability Report.